高富帅 (gāo fù shuài)
ETYMOLOGY
The term exploded during China's 2011 online literature boom, with web novels like Startling by Each Step featuring TRH protagonists. By 2013, Weibo analytics showed 500k+ daily mentions, mostly in celebrity gossip forums.
A paradigm shift occurred in 2016 when Zhihu user @SteelStraightMan published Deconstructing TRH: Identity Anxiety in New China, sparking nationwide debate. This birthed subcultures like 'Township TRH' (self-proclaimed despite ¥5k/month salary) and 'Cyber TRH' (filter-generated perfection).
Cultural Phenomenon: Bilibili creator @ZhugeGoudan's series AI-Enhanced TRH Transformation garnered 230M views, with the episode 'AI Dating Disaster' receiving 580k Danmu comments like『This hurts because it's true』（@BunnySpectator）.